The chief executive should have skipped the meeting, but attended it, and a group is threatening to leak this information to a major local paper. I mentioned to the chief executive I expected a call from a reporter asking about the meeting; the chief executive was visibly upset. Pausing for a minute, the chief executive had an idea. I should tell the reporter the leaked information was false. “I didn’t attend the meeting” would be the line I was to deliver.
Recently, while searching for a file on my home computer, I stumbled upon a document entitled “Communicate on Purpose.” The title fascinated me, but I admit it rang no bells. Until I opened it.