Founder at 155 Strategies – During two decades of communications leadership in Washington, Pete has served in senior roles at The Pew Charitable Trusts, the Air Line Pilots Association, International (ALPA), Service Employees International Union (SEIU), the International Association of Fire Fighters (IAFF), and The Fratelli Group.

PR Pros Don't Lie

PR Pros Don’t Lie

The chief executive should have skipped the meeting, but attended it, and a group is threatening to leak this information to a major local paper. I mentioned to the chief executive I expected a call from a reporter asking about the meeting; the chief executive was visibly upset. Pausing for a minute, the chief executive had an idea. I should tell the reporter the leaked information was false. “I didn’t attend the meeting” would be the line I was to deliver.

Sudden Moves: Making the Most of Unplanned Leadership Changes

Most organizations crave stability. They forecast budgets in one-year increments. They develop multiyear strategies. They invest in the long-term development of employees. But that stability can be threatened in an instant by events beyond their control — including the abrupt loss of their chief executive. It happens every day — from Fox News to aircraft carriers to the local PTA.