PR Pros Don't Lie

PR Pros Don’t Lie

The chief executive should have skipped the meeting, but attended it, and a group is threatening to leak this information to a major local paper. I mentioned to the chief executive I expected a call from a reporter asking about the meeting; the chief executive was visibly upset. Pausing for a minute, the chief executive had an idea. I should tell the reporter the leaked information was false. “I didn’t attend the meeting” would be the line I was to deliver.

Sudden Moves: Making the Most of Unplanned Leadership Changes

Most organizations crave stability. They forecast budgets in one-year increments. They develop multiyear strategies. They invest in the long-term development of employees. But that stability can be threatened in an instant by events beyond their control — including the abrupt loss of their chief executive. It happens every day — from Fox News to aircraft carriers to the local PTA.