Founder at 155 Strategies – During two decades of communications leadership in Washington, Pete has served in senior roles at The Pew Charitable Trusts, the Air Line Pilots Association, International (ALPA), Service Employees International Union (SEIU), the International Association of Fire Fighters (IAFF), and The Fratelli Group.

PR Pros Don't Lie

PR Pros Don’t Lie

The chief executive should have skipped the meeting, but attended it, and a group is threatening to leak this information to a major local paper. I mentioned to the chief executive I expected a call from a reporter asking about the meeting; the chief executive was visibly upset. Pausing for a minute, the chief executive had an idea. I should tell the reporter the leaked information was false. “I didn’t attend the meeting” would be the line I was to deliver.